About us

We help people be the best parent their pet deserves.

We are creating a world where every pet, regardless of breed, appearance, age or ability finds comfort in their owners. We provide comfort by creating products that are not only functional for your pets, but practical for your everyday life. Because nothing brings more comfort to our day-to-day lives than the presence of our pets, it’s only fair that we do the same for them.

We are creating a world where no pet is left behind

Pets are not just our customers' pets, but members of our community. And, as members of our community, they don’t judge. No matter who you are, your gender, race or faith, your pets will provide you with friendship. Our ambition is to treat them as well as they treat us. That means creating a friendlier and more comfortable world for every single pet on the planet.

Made by pet lovers for pet lovers

We watch, listen, test and create with an understanding of what our best friends (and their human) need. The result speaks for itself, after all, the most innovative products come from the most committed teams.